Poster Mock-Ups

To help with the layout and format of my final poster design, I did 3 mock-ups to try and come to a conclusion on the bet layout and format for my poster. I used a photograph from the internet to help illustrate the dominance of my photograph in each of the 3 mock-ups:

Mock-up poster 1:

I decided to keep my first and initial mock up simple, to partner the simplicity of the logo. The area which I do like is the positioning of the tagline. I wanted the tagline to be almost focal to the poster. The tagline is yet to be decided; however, I hope that it is hard-hitting and attention grabbing.

The area I do not like quite so much about the mock-up is the high positioning of the logo. Similarly to the tagline i want it to be focal to the poster because i feel that it gives a strong indication as to the content of the documentary, whilst maintaining that hard-hitting theme.

Mock-up poster 2:

Out of the three mock-ups, i think that this is my favourite. I have moved both the logo and tagline to a more central/focal position to increase the chance of grabbing a readers attention. I also like the positioning of the promotional features. Furthermore, I have included a channel logo to add to the documentaries brand image.

Mock-up poster 3:

Although very similar to mock-up 2, I settled on the fact that the promotional features box should be underneath the logo and tagline as to not draw attention away from them. However, what first attracted me to this mock-up was the very simple layout and dominance of the photograph itself.