Tuesday, 15 February 2011

Brand Image - Logo: Development and Colour


This is my finished logo! logo is very similar to the initial idea. This is because I wanted to keep the logo simple yet effective. I have added a drop shadow on photoshop and used the simple coulours of maroon and black. I used only two colours because red symbolises danger and rage. Whereas black symbolises power, mystery and death. All of these attributes can be closely associated with child abuse. Finally, i chose to underline the words to give the words a sense of importance in the hope that it will stand out to the audience and capturre their attention.

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