Brand Image - Logo: Development and Colour

This is my finished logo! logo is very similar to the initial idea. This is because I wanted to keep the logo simple yet effective. I have added a drop shadow on photoshop and used the simple coulours of maroon and black. I used only two colours because red symbolises danger and rage. Whereas black symbolises power, mystery and death. All of these attributes can be closely associated with child abuse. Finally, i chose to underline the words to give the words a sense of importance in the hope that it will stand out to the audience and capturre their attention.

Brand Image - Logo: Initial ideas

The logo and brand imaging is very important, I like to think of it as the face of my documentary. It is the first thing that the audience will see when they look at the posters and double page spread. Therefore, it is essential that the logo gives off an impression of the documentary. I want the logo to reflect the documentary itself and give subtle hints to the content. First of all i came up with two basic designs:

Basic design 1:

This was my first idea. I used two fonts (Propaganda and Selfish). By using only two fonts i have kept the logo simple and clear. Both words 'our' and 'secret' are created using the bold font Propaganda. The word 'little' is emphasised by using a different font Selfish. By making the word 'Little' slightly different it gives an indication that the emphasis of the documentary is on the 'Little' people or children. Also, the two words that dominate are 'Our' and 'Secret' giving the visual effect that 'Little' is being enclosed in and bullied. To finish the logo off, I surrounded the text in a box. Again, I did this to give the impression of being enclosed, or imprisonment. This logo was created initially in Photoshop.

Basic design 2:

My second design is both similar and dissimmilar to design 1. It uses the same fonts and the same words. However, what contrasts is the levelling and size of the words. This design juxtaposes the first because the word 'Little' is this time the word that is more dominant. As the word 'Little' in my documentary symbolises the children, I have gone against the convention and made it so that it is more dominant. This i feel is effective because it gives the impression that they are the people who eventually come out on top despite the abuse. They are the 'bigger' person. This is the logo i will use and develop further because as well as showing the trauma of abuse, I also want my documentary to celebrate the 'Little' people who battle through it and come out on top.

Change of title... (Our Little Secret)

After some reconsideration I have decided to change the title of my documentary. In my proposal I chose the title 'The Silent Kids'. Although i feel this is a suitable title in terms of the content of the documentary, i wanted the title to be slightly more sinister.

I feel the new title... 'Our Little Secret' is a more brooding and effective title. I read about a girl whilst doing research who was threatened by her father that she could not tell anyone about his abusive actions, he told the girl it's "our little secret". This is why i believe that the title is more sinister because it has actually come from 'the horses mouth' as to speak. This adds a sense of realism and authenticity to the documentary.